Five Forces, PESTLE, and market sizing.
Porter's Five Forces misses the biggest driver of profit in tech and media. Here's why you should add complements as a sixth force when profiling a co...
Market analysis is more than trend-spotting. Here's why Porter's Five Forces remains your best tool for understanding industry profit potential, even ...
Market research is being eclipsed by research software. The data is clear: software grows faster, commands more revenue, and AI adoption is surging. T...
Despite AI and new tools, Porter's Five Forces remains the best framework for industry analysis. Here's how to use it in a market where software is ea...
Forget the textbook. Company profiles only matter if you understand strategic groups, mobility barriers, and the sixth force. Here's the no-nonsense g...
Forget the 80-page reports. Here's what analysts really do when handed a company to profile—market definition, five forces, strategic groups—and why t...
Forget static analysis. The market research industry is growing fast, and you need to combine PESTEL and Porter to spot trends early—or get left behin...
You think your supply chain is fine because your factory runs. It isn't. Here's how to apply industry analysis to your actual supply chain, and why yo...
Regulation is the wild card in industry analysis. Porter's Five Forces and PESTEL both claim to handle it—but they don't do it equally. Here's the hea...
When building a company profile, should you trust Porter's Five Forces or the Value Net? We compare both on scope, rigor, and usability for real-world...
Stop treating your supply chain as a cost center. The real risk is that it hands power to suppliers and buyers. Here's how to analyze it as a strategi...
Porter’s model has been a staple for decades, but in markets where value depends on complements, it might leave you blind. Here’s why adding a sixth f...