5 articles in this category
Porter's Five Forces misses the biggest driver of profit in tech and media. Here's why you should add complements as a sixth force when profiling a co...
Forget the textbook. Company profiles only matter if you understand strategic groups, mobility barriers, and the sixth force. Here's the no-nonsense g...
Forget the 80-page reports. Here's what analysts really do when handed a company to profile—market definition, five forces, strategic groups—and why t...
When building a company profile, should you trust Porter's Five Forces or the Value Net? We compare both on scope, rigor, and usability for real-world...
Company profiles that rely on just one framework miss the full picture. I argue for combining Porter's Five Forces with PESTLE—and here's why.