9 articles in this category
A practical field report on sizing the global insights industry using ESOMAR, Porter, and PESTLE — with a hypothetical firm that avoids the $56B trap.
Imagine you're about to pitch a new product. You've got a hunch the market is shifting. But is your hunch right? Here are the blunt answers to the que...
Market analysis is more than trend-spotting. Here's why Porter's Five Forces remains your best tool for understanding industry profit potential, even ...
Market research is being eclipsed by research software. The data is clear: software grows faster, commands more revenue, and AI adoption is surging. T...
Despite AI and new tools, Porter's Five Forces remains the best framework for industry analysis. Here's how to use it in a market where software is ea...
Forget static analysis. The market research industry is growing fast, and you need to combine PESTEL and Porter to spot trends early—or get left behin...
Porter’s model has been a staple for decades, but in markets where value depends on complements, it might leave you blind. Here’s why adding a sixth f...
You can't forecast market trends with one lens. Here's a blunt comparison of Five Forces and PESTLE, and why you need both—in the right order.
Why industry analysts must combine Porter's Five Forces and PESTLE to capture both competitive dynamics and macro trends, using real market data.